Level 3, 68 Grenfell Street Adelaide, South Australia 5000


Aust Freecall  1800 077 789

Telephone +61 8 8227 1729



Nicola Pitt


Dr Nicola Pitt obtained her doctorate of philosophy at Monash University (Melbourne) in the School of Political and Social Inquiry in 2013. She has also completed a First-Class Honours Bachelor of Arts in Behaviour Studies, and a Diploma of Arts (Communication and Human Behaviour). Nicola has more than 8 years of experience working in the research sector. She is a qualified cultural and political sociologist by training, specialising in qualitative, mobile method and ethnographic fieldwork.

Nicola plays an important role as Research and Strategy Manager at Action Market Research. Supporting Luke, Nicola works on developing innovative and tailored research solutions for new and existing clients. She is particularly deft at qualitative interviewing research techniques, employing her extensive skills in communication and human behaviour to ensure each project not only maintains a high sense of quality and rigour but also has an added sense of personal touch and attention to detail, particularly when working with sensitive or vulnerable populations. She is committed to research integrity, social responsibility, and excellent customer service.

In 2020, Nicola became a certified Qualified Professional Research (QPR) with The Research Society.

Luke Sexton


Luke Sexton is Owner and Director of Action Market Research and a Qualified Professional Research (QPR) with the Research Society. He has over 20 years of experience in the market research industry, specialising in market research operations and services, including data collection, data processing and reporting. Luke started his career working with his father, Dr Mike Sexton which included setting-up a data processing and data entry team when 16 years of age, and working on State and Federal elections throughout the 1990’s.

In the early part of his career, Luke developed his skills abroad, working with the highly respected Wirthlin Worldwide and Harris Interactive in the US and Canada, where he spent 8 years overseas managing several track and omnibus programs with teams spanning around the globe. Luke returned to Australia in 2007 to bring these skills to the Australian market, and set up Action Market Research, a full-service market research agency in Adelaide, South Australia, which celebrated its 10th year in operation in 2017.


We are 100% Australian owned and operated, and only employ Australians for all interviews. We are very conscious of only using clear English speakers. We are also able to access translations services for interviews in different languages depending on the nature of your request. All interviewers are based in Adelaide. We have a total field team of 65 interviewers. From this 65, we have a core unit of 30 interviewers who have at least 2 years of telephone experience, and are classified as our ‘Executive Level’ interviewers. Interviewers are trained and re-trained at regular intervals to ensure high level quality and up-to-date procedures.


Action Market Research is growing!

We are currently hiring:

Fieldwork Supervisor, Outbound Call Centre: View ad here:


Research Data Processing Specialist: View ad here:

And, as always, if you are interested in an interviewing role, or have skills in operations, research or field work supervising, send your CV to: